For most companies today, Instagram is either already part of their toolkit or a platform they’ve closely observed competitors using. Designed around visual storytelling, it enables brands to create, edit, and share photos and videos that spark engagement. Audiences can respond in real time through likes, comments, shares, and saves, giving businesses a direct line to their community. Over the years, Instagram has shifted from being purely image-driven to placing a strong emphasis on video content. While many individuals use it casually, forward-thinking businesses recognize its potential as a powerful driver for growth and revenue.
Set up a professional account
If you’re starting out with a personal Instagram profile, upgrading to a professional account is the first step. New users can download the app via the Apple App Store or Google Play, sign up with the required details, and choose a secure username and password.
Once your profile is active, head to your account settings, tap the menu in the top-right corner, and select the option to switch to a business profile. This unlocks access to advanced tools, including performance insights and engagement tracking, which are essential for building a successful presence.
Optimize your profile details
Your Instagram bio is prime real estate—just 150 characters to capture attention and communicate your brand’s identity. Beyond the bio, make full use of other profile elements: your display name, username, website link, brand category, contact details, and call-to-action buttons.
For visual consistency, your profile picture should generally be your company logo, reinforcing credibility. Consider enhancing your profile further by adding branded story highlights, clickable hashtags, and a shop button that directs engaged Instagram followers straight to your product catalog within the app.
Develop a brand style framework
Your Instagram page should reflect a cohesive visual identity. Establishing brand style guidelines ensures your colors, imagery, and overall aesthetic remain consistent across all posts. This framework should define the look and tone of your content, from filters and fonts to the layout of photos and videos.
Hashtags also play a role in your strategy. Decide whether you’ll focus on branded, entertaining, niche-specific, trending, or campaign-driven hashtags. Each serves a different purpose in broadening your reach.
